How do their products appeal to the target audience?
Their target audience is most likely older teenagers and younger adults, and they appeal to this by their use of bright and strong colours, which especially attract people of this age, females in particular, though males aswell.
What is their ideology?
They want to be seen as a serious group as well as normal people, and this is reflected in how they try to reach out to their fans with their use of less serious images, which still manages to be somewhat serious and effective at the same time.
What is the genre and how do you know?
The genre is some sort of pop/rock or 'indie', as it uses bright colours and cartoon-like icons, though in a far more serious way than traditional pop artists, though not enough to rule them out of the genre (or as normal people)
How have they created synergy?
they have created synergy throughout their adverts, website and album cover by their use of saturated colours which are nearly neon, and by all of these using a combination of childish cartoons, graffiti and scribbles.
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